HOOLI (HOOLI) Price

What Is HOOLI (HOOLI) and How Does It Work?

My Pet Hooligan (HOOLI) is a transmedia entertainment franchise and gamified AI brand developed by AMGI Studios. It features rebellious rabbit-like characters (Hooligans) in a satirical story fighting corporate overlords like Meta ZuckBot. The project includes an NFT collection of 8,888 unique 3D characters on Ethereum, a multiplayer action game built in Unreal Engine 5, animated content, and Web3 elements.

$HOOLI is the native brand/participation token launched in mid-May 2026 alongside the finale of their animated mini-series “Hell or High Hooli.” It serves as an ecosystem access layer rather than an in-game currency, offering early access to games, exclusive content, AI-driven features, and future expansions into film, merchandise, and music. It is explicitly not required to play the core game.

Users engage via the The Rabbit Hole game, a PvP shooter with roguelite elements on Epic Games Store, animated series, and community activities. HOOLI is distributed through claims, vouchers, and mini-games, e.g., Bunny Bag locking/staking mechanics. Holders gain participation perks across the IP, while the game itself uses a separate token, e.g., $KARROT historically, for in-game economy like cosmetics and battle passes. The ecosystem blends free-to-play gameplay, NFTs as avatars, storytelling, and token-gated experiences.

When Did HOOLI Launch?

The Hooli (HOOLI) token officially made its market debut on May 15, 2026, through a highly anticipated Token Generation Event (TGE) and simultaneous World Premiere listings across major centralized and decentralized exchanges. Unlike typical Web3 projects that launch a token before building a product, HOOLI was introduced into a fully functional ecosystem that already boasted over 600,000 downloads on the Epic Games Store and a live 30-episode animated mini-series, “Hell or High Hooli: An Underdog Story.”

The project was developed by AMGI Studios, a Burbank, California-based animation, gaming, and technology firm founded in 2019 by an elite group of Hollywood and animation veterans hailing from Pixar, Disney, and Industrial Light & Magic (ILM). To build its expansive transmedia and AI-agent infrastructure, AMGI Studios successfully navigated four robust institutional funding rounds backed by tier-one venture capital and gaming giants including BITKRAFT Ventures, Animoca Brands, Delphi Digital, and Yield Guild Games (YGG), alongside prominent strategic figures like Mark Cuban and Tony Robbins.

HOOLI Roadmap Highlights

- Completed: NFT mint (2021-2022), game Early Access on Epic, animated series, ZuckBot companions, initial Web3 integrations.

- 2025-2026: Expanded gameplay modes, mini-games, UGC tools, console releases, AI character enhancements, cross-chain features.

- Post-$HOOLI launch: Full game release targeted around Q2 2026, broader entertainment expansions (film, merch, music), embodied AI agents, and ecosystem growth via participation token utilities.

What Is the HOOLI Token Used for?

The HOOLI (HOOLI) token serves as the primary brandcoin and participation layer for the My Pet Hooligan transmedia entertainment ecosystem. Rather than functioning as a restrictive in-game currency required to play, HOOLI operates as an exclusive access key that rewards the franchise's most dedicated community members and fans.

By holding or utilizing HOOLI, users unlock a variety of premium ecosystem perks, including early access to upcoming game releases, exclusive animated media drops, unique in-person or digital cultural events, and advanced 3D AI-character integrations. Additionally, the token acts as the underlying value-routing asset for the studio's advanced tech stack, tying together AI-driven autonomous characters with cutting-edge real-world and digital commerce rails.

To trade HOOLI on BingX, simply log into your account, navigate to the Spot Trading terminal, and select the HOOLI/USDT trading pair. From there, choose your preferred order type, such as a Market or Limit order, input your desired trading amount, and click Buy or Sell to instantly execute your trade.

What Is HOOLI Tokenomics?

HOOLI has a fixed total supply of 1 billion tokens.

HOOLI Token Distribution

- 60% Community (600 million tokens): Distributed via NFT-holder airdrops, voucher claims, BunnyBag mini-game rewards, and ongoing ecosystem incentives. Heavily player-driven.

- 15% Liquidity: Unlocked at launch for trading pairs.

- 10% Team / Core Contributors: Vested to align long-term development.

- Remaining 15%: Marketing, partnerships, future incentives, and brand deals.