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Netflix lifts standard ad-free plan to $19.99 as ad tiers gain revenue power
Netflix’s March price increase pushed its standard ad-free plan to $19.99 a month, while its ad-supported tier sits around $9. The shift underscores how streaming platforms are increasingly valuing subscribers by viewing time as ads turn engagement into measurable revenue. Multiple analyses cited in the report suggest heavy viewing on ad tiers can approach or exceed the revenue of premium, ad-free subscribers.